WHO IS THIS PERSON?

Merrin has been copywriting since 2005, creative-directing since 2014 and trying to find time to write a novel for longer than she'd like to admit. Over the years her work has been recognized for creativity and effectiveness at generous award shows. Her tally includes three Grand Prix from Cannes, two coveted Black Pencils from the D&AD Awards and other precious shiny metal things.

my manifesto

Like most things, this is a work in progress…

The creative process is magical. And this magic happens naturally when conditions are just right.

As a creative leader, it's my duty to foster and nurture a sense of possibility.

My role is to inspire, influence, and improve the work, giving teams room to grow and the confidence to take risks.

I can be a safety net (when that's needed) or a trampoline to help ideas and teams reach their highest potential.

All this to say, I care about the work a lot...which is why I care about the people who are doing the work even more.

WHAT'S AN INTERROBANGBANG?!!

The interrobang is a treasure of a punctuation mark, created in 1962 by Martin K. Speckter, (he was an ad man looking to punctuate surprised rhetorical questions). After early interest, the interrobang fell into obscurity. It has even been labeled as a punctuation fad – which is a bit harsh, don’t you think?!

The word itself is a portmanteau, which incorporates onomatopoeia (in the Greek sense of the term), and that might be meaningless to you but it sure sounds impressive to me.

I believe the interrobang should have been resurrected in recent history with the advent of WTF?! And yet, here we are in 2020 without an interrobang on a standard QWERTY keyboard. Seriously. WTF?!

The interrobangbang is my punctuation innovation and it's the next logical step to express curiosity, surprise and enthusiastic epiphany. I rarely feel the additional enthusiasm required to warrant an interrobangbang. But the inter-ma-net is full of people faking enthusiasm for their own lives. I believe the introduction of the interrobangbang could be less annoying than this: !!!!!!!!????????, and return a little bit of dignity to the overly-enthusiastic amongst us. It could be used for earnest enquiry with extra enthusiasm and those gross multiple exclamation points could be done away with. The world would be a better place.

any questions?

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